Part 1: The brand whores of airlines. Did full service airlines shoot themselves in the foot with customer service?

*Disclaimer: This article is a generalization and over simplifying the airline industry. This will be a series of articles where I am trying to make sense of the airlines as a customer service industry. Low-cost airlines have killed the aviation industry. No, I mean it. They not only found a way to lower operating costs […]

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Does an airline accident affect passenger loads and confidence? A look at Asiana Airlines OZ214.

One of the biggest fears that airline executives have will most probably be an accident. With the internet and social media, images of an airliner physically damaged with the company livery and logo can be transmitted around the world instantaneously. In the aviation industry, we do our best to learn from mistakes and prevent the […]

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My Flight

As someone who is interested and fascinated by flight since a young age, my senses seems to be heightened when I go on-board a commercial airline flight. It all starts during my commute to the airport. I invite you to follow my thought process on every flight I take; that is, if I’ve not fallen […]

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